Advice for Using Video in Email Marketing

Over the last eighteen months, the online video landscape has absolutely exploded. Not only does the amount of time spent watching YouTube videos continue to increase, but platforms like Facebook have put significant resources behind video, including live broadcasts. As with other forms of online us...

Misguided Tactics to Avoid in Email Marketing

It’s safe to say that for every great example of email marketing we see, we also see at least a handful of examples that are completely wrong. While there’s no doubt that email marketing can be an extremely powerful channel, that doesn’t mean it’s something that’s always intuitive. Since t...